Elon Musk on Monday blew the lid off the Anti-Defamation League's behind-the-scenes pressure campaigns, revealing that the pro-Israel lobbying group uses advertiser boycotts to push Twitter/X to "secretly suspend or shadowban any account they don't like."
"Advertisers avoid controversy, so all that is needed for ADL to crush our US & European ad revenue is to make unfounded accusations," Musk said Monday night on Twitter/X. "They have much less power in Asia, so our ad revenue there is still strong."
"This 'controversy' causes advertisers to 'pause', but that pause is permanent until ADL gives the green light, which they will not do without us agreeing to secretly suspend or shadowban any account they don't like," he revealed. "That is the relationship they've had with X/Twitter for many years. Presumably, they have that with all western search or social media orgs."