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Video: The $13k Toyota Pickup You Can’t Buy



You have probably not heard of the new Toyota HiLux Champ pickup. Probably because they don’t want you to know about it. “They” being the people who control the federal regulatory apparat, who don’t want you to know that people in other countries can buy a brand-new pick-up for $13,000 or so to start – something no American has been allowed to do (in America, at any rate) for more than 20 years.

And it’s more than just that. The ’24 HiLux Champ is a mid-sized pickup – not a compact. The latter was the last kind of truck you could buy here for around $13k or so brand-new, about 20 years ago.

You can guess why not – and it has nothing to do with “emissions.”

But hang on for just a second while we take a look at the truck you won’t be allowed to buy, if you’re stuck living in America.


The HiLux Champ is everything a truck used to be, beginning with affordable. It costs about half what you’d spend to buy the least-expensive new truck you’re allowed to buy in America – the Ford Maverick – which stickers for $23,920 to start. And unlike the Maverick – which looks like a truck – the Champ is a truck. Put another way, it isn’t based on a FWD/AWD layout (as the Maverick is) and it features body-on-frame construction rather than unibody construction, which is how almost all new cars are put together.

That means it’s tougher and simpler. Easier to fix – and less likely to break.

And it is affordable because it’s basic as it comes – which is how trucks used to come before a tag-team combo of government-mandated “safety” features that don’t make a vehicle less likely to crash (and in some cases, arguably, make them more likely to end up crashing) and a culture of living-beyond-our-means turned even “base” trim trucks into what would have been considered loaded trucks back when trucks were still trucks.

The HilLux Champ is like those trucks – the ones we used to be able to buy in America, some of them made by American companies. But that was a long time ago.

It is available in standard and long-wheelbase versions and with a diesel or either of two gas-burning four cylinder engines and a standard manual transmission – the latter once-upon-a-time being the standard transmission in pretty much every truck sold in America.

Ditto the regular cab – which has all but disappeared from the American truck market.

It even comes standard with AC – something that used to be optional in pretty much every truck sold in America back when trucks were still trucks and cost less rather than much more than cars, as they do now.

Just not climate-controlled, three-zone AC.

And just one air bag.

It also comes standard with configurability. It comes standard with pre-drilled attachment points for beds, state kits, boxes – pretty much whatever the buyer would like to add to the truck. And Toyota will help the customer do that, by putting them in touch with aftermarket companies and suppliers that canhelp with that.

Instead of one-size-fits-all (and take-it-or-leave-it) and the price tag that comes along with it, here’s a truck that anyone who can afford a new motorcycle can afford to buy.

“Our ultimate goal,” says a Toyota spokesman, ” was to make this (vehicle) affordable and accessible. If people can afford their first car, which they can use to run a business and generate income, it will enhance their quality of life and provide new economic opportunities.

Imagine that.

It is unimaginable in America – what has become of America – because the American government is not interested in enhancing the quality of life of Americans – much less providing them with new economic opportunities made possible by their being able to afford a truck like the HiLux Champ. The government that rules Americans wants Americans to be endlessly struggling just to make ends meet, a goal that is achieved by making everything cost more than they can afford. Picture a gerbil wheel and you will have a sense of the plan.

The object being to prevent the accumulation of capital by average people, so that they never become capitalists. That being a threat to state capitalism – i.e., the ownership of essentially everything that matters by the government and the corporate lampreys that feed off of it.

This is achieved by arranging things in such a way that most people spend whatever they earn just to keep up with their debts. This serves the corollary interests of the government and the financial system that bought the government more than 100 years ago (if you’re interested in learning more about that, Edward Griffin’s Creature from Jekyll Island is an excellent primer).

And that is why Americans aren’t allowed to buy a $13k pick-up like the HiLux Champ.

Not because of “emissions” – which are just another bogey. The Champ’s engines do not pollute. But they aren’t compliant – with the very latest American emissions standards, which is not the same thing (or even in the same ballpark) as “polluting.” The Champ meets “Euro5” emissions standards, which allow for almost no emissions. But that is not good enough for the American regulatory apparat, which uses the pretext of “emissions” and the lie that trucks such as the HiLux Champ “pollute” to keep them out of the hands of American buyers.

So as to assure that American buyers aren’t able to buy – as opposed to endlessly make payments on – a truck like the Champ that they might be able to pay for in cash. Or pay off in a year or two.

And so be able to accumulate capital (wealth) rather than live hand-to-mouth.

And there you have it.

Or – rather – there you can’t have it. And now you know what – and why.

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