By George Upper
Facebook’s much-publicized demotion of publishers’ content in users’ news feeds has negatively impacted conservative-leaning publishers significantly more than liberal-leaning outlets, an analysis by The Western Journal has revealed.
Liberal publishers have gained about 2 percent more web traffic from Facebook than they were getting prior to the algorithm changes implemented in early February.
On the other hand, conservative publishers have lost an average of nearly 14 percent of their traffic from Facebook.
This algorithm change, intentional or not, has in effect censored conservative viewpoints on the largest social media platform in the world. This change has ramifications that, in the short-term, are causing conservative publishers to downsize or fold up completely, and in the long-term could swing elections in the United States and around the world toward liberal politicians and policies.
Example: New York Post vs. New York Daily News
Case in point: Two rival publishers in New York City, the New York Post and the New York Daily News, are similar in many ways, except for their editorial slants. The Post is well-known as a right-leaning outlet, whereas the Daily News has an established left-leaning slant. For example, the Daily News recently ran a headline after the Parkland shooting that read, “Brave Florida survivors plan day of action for gun sanity and to call out ‘blood on hands’ of NRA puppets.”
Headlines like that garnered the Daily News a 24.18 percent increase in traffic from Facebook, while the right-leaning Post’s traffic dropped 11.44 percent in the same time period.